Pleasanton, Calif. – The Alameda County Fair announces popular Bay Area rapper, Too $hort, and California soul-funk-R&B band, WAR, as the first headliners performing at the Big O Tires Summer Concert series at the 2025 Alameda County Fair, held from June 13-July 6, 2025.
WAR’s concert will be held on opening day of Fair: Friday, June 13, 2025. Too $hort will perform on Wednesday, June 25, 2025. Each concert begins at 8pm.
WAR has been awarded 20 multi-platinum, platinum and gold albums and singles over an illustrious career. This year, the band celebrates the 50th anniversary of their most popular 1973 album release, The World is a Ghetto, returning as a Fair fan favorite performer. Bay Area rap legend, Too $hort, is a pioneer of West Coast hip-hop and has collaborated with other popular artists like 2Pac and Notorious B.I.G.
“The Big O Tires Summer Concert series is one of the main highlights of the Alameda County Fair,” says Marketing Director, Kristin LaPorte. “Guests can look forward to 17 incredible shows hitting the stage at 8pm. We’re especially excited with the return of WAR performing on opening day of the Fair.”
In addition to the summer concert series, guests can look forward to all their Fair favorites returning in 2025, including the best Fair food, carnival rides and games, shopping vendors, animals, and more. Soon, Fair-lovers will be able to purchase tickets at a majorly discounted rate with the annual Black Friday and Cyber Monday Fair Ticket Sale.
Just in time for the holidays, the annual Black Friday and Cyber Monday sale begins Wednesday, November 27 and runs through December 3, 2024, midnight. Fair fans can receive savings of up to 30% off tickets, including the Fair paying all processing fees. Discounts apply to admission, season passes, beer and wine-tasting festivals, and carnival wristbands.
Fair season passholders receive early access to purchase concert tickets before the general public, including for WAR and Too $hort starting on December 18, 2024. General public sales begin December 20.
Visit alamedacountyfair.com to save starting November 27, 2024.
2025 Alameda County Fair Information
Dates: June 13-July 6 (Open Wednesday-Sunday)
Hours: 12pm-11pm daily (except July 4, 12pm-8pm)
Carnival Hours: Wed-Sun 1pm to closing (July 4, 1pm-8pm)
Horse Racing: Every Friday through Sunday
Concerts: 8pm-9:15pm nightly (except July 4)
Drone Show: 9:30pm nightly (except July 4)
Movies on the Lawn: Every night at 6pm, including July 4
Black Friday and Cyber Monday Sale Pricing (November 27- December 3, 2024; all pricing includes fees):
- General (13-61) – $14.40\
- Seniors (62+) – $11.70
- Kids (6-12) – $11.70
- General Parking – $11.70
- Unlimited Carnival + Sky Ride wristbands – $31.50 (Valid any one day of the Fair)
- Carnival tickets may only purchase on site at a Carnival Kiosk starting June 13, 2025
- Season Pass (admission for all 18 days, plus concert early access) – $40.50
- Fair Premium Season Pass (admission for all 18 days with PARKING, plus concert early access) – $81
Regular Gate Admission* (Starting June 13 – July 6):
- General (13-61) – $19.80
- Seniors (62+) – $16.80
- Kids (6-12) – $16.80
- Children 5 and Under – FREE
- General Parking – $15
- Unlimited Carnival + Sky Ride wristbands – Wed-Thurs $37, Fri-Sun & July 4, $42 – valid any one day of Fair – may only be purchased in at a Butler Kiosk inside the Fair starting June 13
Promotions and Special Days
- Pint for a Pass February 1 through June 1 – Give blood at a Red Cross Mobile Unit in Alameda County and receive a FREE general admission ticket good any single day of Fair is open in June
- Feed the Need Food Drive and $1 Ride Day Wednesday, June 18 – one FREE general admission for June 18 until 5pm with the donation of 4 non-perishable food items to benefit the Alameda County Community Food Bank and $1 rides until 5pm
- Pet Food Drive and $1 Ride Day Wednesday, June 25 – Bring new, unopened pet food items to benefit Valley Humane Society and receive FREE one general admission for June 25 & $1 rides, until 5pm
- $1 Ride Wednesdays (Wednesdays, June 18, June 25, July 2 – until 5pm) – $1 rides until 5pm
- First Responder’s Day: July 4 – Free general Fair admission with ID Until 3pm
- Throwback Thursdays (TBT) – Every Thursday of Fair, general admission price is $11 until 5pm
- $3 Fair Food Bites (Every Thursdays — June 19, June 26, July 3 — until 5pm) – Select fun-sized Fair treats just $3 each
- $5 Wednesday: July 2 – $5.50 admission ticket, online only, until 5pm
- Children 5 and Under: FREE general admission ALL DAY, EVERYDAY
- Military Appreciation: One FREE general Fair admission with valid Military ID, ALL DAY, EVERYDAY
*Subject to change.
