At its October 21 meeting, the Clayton City Council will look to approve a new City of Clayton logo.
According to the city, the current City of Clayton logo is difficult to see clearly, especially in digital formats and smaller sizes, which makes it less effective for modern communication needs. Its intricate design and lack of contrast can make it hard to distinguish, particularly on websites, social media, and mobile devices. In an era where clear, recognizable branding is essential, the logo should be updated to reflect a more modern, simplified, and visually accessible design. A refreshed logo would not only enhance visibility but also better represent the city’s growth and forward-thinking identity.
The city added, a thoughtful city logo can boost tourism, attract new residents and businesses, and strengthen civic pride among the people who call Clayton home. It also ensures visual consistency across city communications — from websites and signage to social media and official documents — reinforcing a sense of professionalism and unity.
The cost for implementing a change from the current logo would be the applied expenses in new marketing materials such as banners, table coverings, and light pole displays. This is estimated to be approximately $7,500.
ATTACHMENTS
Att A – Resolution 42-2025 Approving Selected Updated City Logo
Att B – Clayton Logo Ideas 2B-C.pdf
