Pittsburg, CA – Doctorbird Market is proud to announce that co-owner Danielle Fiala was selected to serve as a pod leader in the cheese category at the prestigious Good Food Awards, that took place on Monday, October 20 at Fort Mason in San Francisco.
The Good Food Awards—widely regarded as one of the highest honors in American craft food and drink—bring together the country’s most skilled producers and discerning palates to celebrate excellence rooted in both flavor and sustainability. Fiala played a key role, guiding judges through the tasting process, and helping ensure a smooth and fair evaluation of nearly one hundred cheeses from across the country.
For Fiala, the invitation signaled more than personal recognition—it’s a moment of pride for Pittsburg, California, a city often overlooked in food conversations.
“Good taste isn’t a luxury,” says Fiala. “It’s not reserved for people with the right ZIP code. It has nothing to do with price; it’s about paying attention. At Doctorbird, we say ‘Live Deliciously,’ and that doesn’t mean breaking the bank. It means choosing things made with intention. And trust me, people in Pittsburg are choosing well.”
Doctorbird Market regularly stocks past Good Food Award winners including cheeses from Cowgirl Creamery, Stepladder Creamery, and Point Reyes Farmstead Cheese Co., along with standouts from other categories such as Tsar Nicoulai’s Smoked Sturgeon Pâté and Dick Taylor Craft Chocolates. Other award-winning California brands in rotation on Doctorbird’s shelves include Calivirgin, Dokkaebier, Community Grains, and Almanac Beer Co.
Fiala’s role at the Good Food Awards cements Doctorbird Market’s position not only as a retailer, but as an active participant in shaping the future of American food culture—from Main Street to the national stage.
