Home » CCCOE’s Tobacco Use Prevention Manager Receives Tobacco Control Leader of the Year Award

CCCOE’s Tobacco Use Prevention Manager Receives Tobacco Control Leader of the Year Award

Press Release

by CC News
Contra Costa County

PLEASANT HILL, Calif. – Emily Justice, the Tobacco Use Prevention Education (TUPE) program manager at the Contra Costa County Office of Education (CCCOE), was honored for her work to prevent young people from using tobacco.

The Contra Costa Tobacco Prevention Coalition (TPC) recently named Justice the Tobacco Control Leader of the Year for her work in building relationships with schools and increasing the number of students being served by anti-tobacco programs.

TUPE provides technical assistance for comprehensive tobacco use prevention education programs, including curriculum, intervention, and youth development to schools and school districts throughout Contra Costa County. TUPE’s primary focus areas are vaping prevention, since e-cigarettes (also known as vape pens) are the most popular product among young people, and the intersections between tobacco and cannabis use among young people.

“I am extremely proud of the outreach and education Emily Justice and the TUPE team have accomplished,” Contra Costa County Superintendent of Schools Lynn Mackey said. “Tobacco use and vaping, are real problems in this country and the work being done daily to stop children from getting hooked is vital. The team’s dedication, community partnerships, and focus on relationship building has been a recipe for success in helping to reduce nicotine addiction among the youth in Contra Costa County.”

By collaborating with students, families, and teachers, TUPE provides relevant education and curriculum to school districts that teaches students about nicotine dependence, establishing healthy alternatives, and how to move past nicotine addiction. The goal is to raise awareness to students and families about tobacco effects and nicotine addiction. Evidence-informed educational instruction and activities are utilized to train students to become TUPE ambassadors at their schools.

“Emily and the TUPE team have created meaningful relationships with schools in Contra Costa County that have significantly improved tobacco prevention efforts,” Isabelle Kirske, Senior Health Education Specialist at Contra Costa Health Services, and a member of the TPC, said. “Over the last 11 years, CCCOE’s TUPE team has doubled the number of students it serves. All of which made Emily an obvious choice for Tobacco Control Leader of the Year.”

CCCOE’s TUPE program has had a long-standing partnership with the Tobacco Prevention Coalition (TPC) in Contra Costa County, the longest running tobacco prevention coalition in the state. The county’s TPC began in 1984 as the Smoking Education Coalition, a collaborative effort between the American Cancer Society, American Heart Association, American Lung Association and Contra Costa Health Services (CCHS). In 1989, after Proposition 99 passed, the effort was renamed the Tobacco Prevention Coalition. Today, the coalition includes more than 20 community organizations and is staffed by CCHS’ Tobacco Prevention Program. Since the coalition formed, the adult smoking rate in Contra Costa County has dropped 60 percent.

About Contra Costa County Office of Education

One of 58 counties in the state of California, Contra Costa County has the 9th largest public-school student population in the state (approximately 158,401 students). Officially established in 1932, the CCCOE has a long history of providing direct services to some of our county’s most vulnerable students, including young people who are incarcerated, homeless, or in foster care, as well as students who have severe physical or emotional challenges.

CCCOE also provides support services to schools and school districts in Contra Costa County; services that can be handled most effectively and economically on a regional basis rather than by each of the county’s 285 schools or 18 school districts. These services range from budget approval and fiscal support to technology infrastructure, communication support, and high-level professional development opportunities for educators. CCCOE maintains a website at www.cocoschools.org.

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3 comments

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[…] The Contra Costa Tobacco Prevention Coalition has named Emily Justice, the Tobacco Use Prevention Education (TUPE) program manager at the Contra Costa County Office of Education, their Tobacco Control Leader of the Year. “Emily and the TUPE team have created meaningful relationships with schools in Contra Costa County that have significantly improved tobacco prevention efforts,” Isabelle Kirske, Senior Health Education Specialist at Contra Costa Health Services said. (Contra Costa News) […]

Rob S January 21, 2023 - 12:37 am

The new tobacco laws in California are a joke. Anyone who thinks the new flavor ban is going to stop the kids from being bad actors is only fooling themselves with wishful thinking. California likes passing laws it thinks will make a difference and yet are nearly impossible to enforce. If a kid wants to vape, they will find their vape. Full Stop.

We have a law that is supposed to stop kids from vaping: you must be 21 to buy — California, enforce this law and you remove the problem. Yes, there will always be a black market for kids — and that INCLUDES THE RECENT FLAVOR BAN — so a new law banning flavors doesn’t help California, no NOT ONE IOTA!!!

In the meantime, remember those millions of smokers who were obstinate about quitting smoking? How they poo-poo’ed all attempts to get them to stop smoking? Well, well. Now they are all vapor’ers. They listened to society to stop a behavior that was annoying and a nuisance to everyone. Yup, they did exactly what society was asking — they gave up smoking. And their thanks for doing so? Well, well. It’s the flavor ban, of course! You see, the flavor ban is also affecting millions of ex-smokers — something the anti-vaping groups conveniently forgot.

In fact, over the last decade, these millions of smokers have written to their elected officials, governors, senators and congressmen/women telling them that if vaping or flavors are ever banned — WE WILL ALL GO BACK TO SMOKING, AND THAT IS A GUARANTEE! So, already many ex-smokers have been returning to cigarettes — this is what happens when you write laws that have a blind eye to the elephant in the room!!!

Jaimoe January 22, 2023 - 10:04 am

^ spoken like a true pelosi panty sniffing liberal. I’m talking about Paul pelosi…. remember that sadist drug addict pedo…. Elephant in the room…… 😂😂😂

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